Marking & Promotion

Marketing involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. The other three elements are product marketing, pricing, and distribution.

Promotion is a business marketing strategy designed to stimulate a customer to take action towards a buying decision.

Creating Powerful Promotional Marketing Before starting a promotional marketing campaign for your business take the time to carefully plan the objectives and incentives.

• Who is the target of your promotional campaign? Is it your competitors, customers or existing clients who have not made a purchase recently?
• What incentive works best for your targeted customer group? Coupons, sweepstakes or sampling?
• How will your business decide if promotional marketing is a success? Select a clear goal and do not forget to measure the results.
• Will you run the promotion in-house or hire an outside promotional agency?

experienced marketing consultants can assist your company to design a clear marketing plan and a powerful promotion campaign leading to business success!